projectskinnyboy is an Instagram community to help raise the self-esteem of skinny boys by sharing their photos and life stories to a supportive wider audience of confident boys around the world. projectskinnyboy is growing into a diverse community of boys throughout The United States, Brazil, South Africa and other locations. The project was launched during the #metoo movement in Manhattan (Harlem), New York City, August 23 2017. It empowered aspiring male models to take charge of their portfolios while expressing freedom of spirit. It is now based in Holyoke, Massachusetts. projectskinnyboy has helped our skinny boys walk New York Fashion Week (cfda) and book jobs with Prada, Coach and many brands via booking agency placement and direct bookings via the page. The project’s foundation is to elevate healthy, naturally-skinny boys as a symbol of male beauty while sharing their true life stories, inspirations and struggles that are posted on the website blog and Instagram page. Our boy’s life-changing stories add meaning and context to the images our boys share. projectskinnyboys has a follower base that is 92% male. 50% of the followers are 18 to 24.The majority of our boys are from the United States at 63%. We have a very active boys from Brazil, South Africa and India. Generally, our story post range from 800-1,300 views. Our reels range from 900-5,000 views. Our feed posts range from 1,200-3,000 reach per 90 days. Our page reach averages 19K per 30 days. Our new followers are monitored to ensure a safe community for our boys, since many projectskinnyboy make best friends via the page. projectskinnyboy is based in a locally well-known studio where boys from all over travel to create content throughout the year. Traveling to "PSB" has become something like a rite of passage for many young men over the last 3 years. Our community hashtag is #projectskinnyboys